Bayer Consumer Health CRM

THE CLIENT
Bayer Consumer Health

THE ASK
Leverage CRM as a key engagement touchpoint on the consumer/shopper journey to expand awareness and trial of the broader BCH brand portfolio, reinforce total Bayer equity and efforts, and nurture relationships to secure Bayer [brand] loyalists.

MY ROLE
Created an email design system using the brand’s style guide. Helped insure that all emails each month were on brand and followed the design system.