Elanco DCO

MY ROLE
Created dynamic ads (dynamic content optimizations) using Google Web designer for all Elanco pet brands (K9, Advantage and Seresto). K9 Example for one audience is shown here.

1. Designs and copy options from the creative team.

2. Created templates for each banner size in Google Web Designer and linked each piece of dynamic creative to an excel document listing every copy/design option.

3. Final dynamic ads in Google Studio.

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Advantage IMC Refresh

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RTX Enterprise Always-On Campaign